|Dr. Bard interviewed by CH11 PIX News: 10/8/2021
In our digital age, the written word continues to suffer a major loss of followers over the impact of VIDEO messaging. Where book stores and magazine publishers are at a major decline, the cell-phone generation (with a device too small to read a full article) finds a 2-minute video clip to better comply with their Gen-Z attention span.
This concept of bringing awareness and education strongly exists in many areas of the local news community with an expansion in programing to include educational and informative content for social media platforms. Veteran journalist and lead anchor, Marvin Scott (recipient of 12 Emmy Awards) has been the bedrock of NYC's CH11 News. For over 50 years, he has delivered all areas of local news to millions of homes in the NYC area. Mr. Scott also pioneered educational and medical segments in his news reporting by covering topics like cancer and other health issues. He expanded the reach of his reporting beyond the daily TV newscast by producing CH11's Facebook Live and Youtube Channels. It is this visionary use of our current media trends that shape the distribution of useful, share-worthy information that adds to the intellectual expansion of our web community.
THE VIDEO MESSAGING TREND:
By: Lennard Gettz (Producers of NYCRA NEWS/TV)
WHAT IS CREATIVE COMMONS?
The continued expansion of FREE EDUCATION is an industry that aligns with the current social media rules- while offering useful content for sharing. They follow non-commercial behaviors like branding, calls to action or all the marketing actions to buy something. FREE SHARE content is part of our entire social culture driving information throughout the 'interweb' without charge, cost or commitment. Producers of these videos who legally own the copyrights to their work invite this form of free sharing by offering Creative Commons licenses. This gives everyone from individual creators to large institutions a standardized way to grant the public permission to use their creative work under copyright law.
The production and distribution of industry news, technical education or (How-To) instructional content has confidently carved a major presence in our digital media. Educators and news reporters are flexing their talents in this trending platform while generously sharing their content through moving image and sound. From amateur videos shot with a cell phone, to well-produced prosumer grade educational clips on YouTube (and other video platforms), our current digital media is the next encyclopedia for just about any researcher or student. As search engines and social platforms like Facebook and YouTube continue to filter out commercial content, this gives educators a fighting chance to support their noble cause of sharing enlightenment and proper science.